This article describes the history of animation in the United States from the late 1980s to the early 21st century. This period, often referred to as the American Animation Renaissance, was revived by many major American entertainment companies after the decline of the 1960s, 1970s, and 1980s.
From 1988 to the present
In the mid-1980s, the American animation industry lost support. Advertisements for toys disguised as cartoons on entertainment shows dominated Saturday nights and mornings, with only experiments conducted by independent developers. Animated films were sometimes shown in theaters, but the glory of the past has disappeared. Even the animation giant Disney, which acquired the company in the 1980s, is considering stopping the production of feature-length animation.
Enthusiastic audiences, critics and animators were surprised when the long-awaited revival of animation began at Disney, the oldest and most conservative company.
Disney made dramatic changes in the 80’s, and its new director, Michael Eisner, moved it into business, returning to its roots and reviving his research. For the big fanfare, the studio worked with Steven Spielberg in 1988 to produce the animated film “Roger Rabbit Framed” directed by Robert Zemeckis. The film was a success and boosted the long-awaited โดจิน animation industry at the time. Roger Rabbit not only made a fortune for Disney, but also made the classic animations that continue to this day popular. The history of animation suddenly became the subject of research (and its followers). Some business legends, such as Chuck Jones and Friz Freleng, suddenly gained attention and praise after decades of being virtually ignored by the general public and professionals. I did.
Did Disney continue the success of those who framed Roger Rabbit? In the first “The Little Mermaid” of a series of animated films that restored the magic of Walt Disney’s own golden age. The studio has invested heavily in new computer animation technology for that purpose, but with lightning-fast pillows that captivate audiences that haven’t been seen for decades, such as “Beauty and the Beast” and “Aladdin.” I was able to make it. The visual festival has been offered beyond the 1940s. The highlight of Disney’s success was that his movie The Lion King exceeded all the expectations of the studio and became one of the most successful in history. After that, Disney movies such as “Pocahontas”, “The Hunchback of Notre Dame”, “Heracles”, “Mulan”, and “Tarzan” recorded box office revenue.
Disney has also created trucks in areas where the anime TV series is underserved. With the success of shows such as “The New Adventures of Winnie the Pooh,” “The Adventures of Disney’s Gummy Bears,” and “The Adventures of Duck,” Disney has made its name on television images. Through associations and iterations, Disney can provide high-quality animation to television. In the mid-’90s, a wide range of series took place, with some critics calling it “Gargoyles” Disney’s most ambitious and artistic television animation project. The soundtracks for each of these animated films were their success, as Disney included strong voices from the music world such as Elton John (The Lion King) and Luis Miguel (The Hunchback of Notre Dame) in each of these projects. (It was an important part of), Ricky Martin (Hercules), Christina Aguilera (Mulan), Celine Dion (Beauty and the Beast), Ricardo Montana (Aladdin), John Secada (Pocahontas), etc.